Broadcast announcers and radio disc jockeys speak or read from scripted materials, such as news reports or commercial messages, on radio, television, or other communications media. May play and queue music, announce artist or title of performance, identify station, or interview guests.
Operate control consoles.
Record commercials for later broadcast.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Study background information to prepare for programs or interviews.
Read news flashes to inform audiences of important events.
Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Comment on music and other matters, such as weather or traffic conditions.
Develop story lines for broadcasts.
Discuss various topics over the telephone with viewers or listeners.
Interview show guests about their lives, their work, or topics of current interest.
Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
Make promotional appearances at public or private events to represent their employers.
Host civic, charitable, or promotional events that are broadcast over television or radio.
Attend press conferences to gather information for broadcast.
Write and edit video and scripts for broadcasts.
Maintain organization of the music library.
Locate guests to appear on talk or interview shows.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
Give network cues permitting selected stations to receive programs.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
Controlling Machines and Processes — Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.